Welcome to Episode 73. Are you asking your client for referrals to get more business, or does the very thought of it make you feel uncomfortable or awkward? If it does, you're definitely not alone.
And you're also in for a treat because my guest, Stacey Brown Randall, will be providing guidance on how to get referrals without asking. Stacey has been helping agencies and service-based businesses for over 10 years, through her business, Building a Referable Business™, as the Award-Winning Author of Generating Business Referrals…Without Asking, and as Host of the Roadmap to Grow Your Business podcast.
During our chat, we cover:
Why referrals are neither a prospecting activity nor a marketing tactic - and what that means for how you should be treating them in your agency's growth strategy
The difference between a referral, a word-of-mouth recommendation and an introduction, and why getting this wrong is costing you more than you realise
The science behind why people actually refer you (and it has nothing to do with how much they like you or your work)
The three foundational strategies for generating more referrals - and which one to start with depending on where your agency is right now
How much time this actually takes to implement once you know what you're doing - and what separates the agencies that see results from the ones that don't
Resource links:
Stacey Brown Randall - website, programmes and contact page: staceybrownrandall.com
Free referral source identification spreadsheet and training: staceybrownrandall.com/freebie
Generating Business Referrals Without Asking - Stacey's book, including chapter eight on identifying your existing referral sources (search your preferred bookseller or via Stacey's website)
Roadmap To Grow Your Business - Stacey's podcast: staceybrownrandall.com/podcast
