Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients". The Jan 2023 study was US-based so if you have US clients, you’ll find this compelling. But even if you don’t, hopefully it’ll make you think about your client’s budget.
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive. In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases
3 AI apps all account managers should be using
I’ve been exploring how AI can help agency account managers. Here are three apps you can get started with straight away that’ll help you in your role.
5 red flag moments when your account is at risk
There are a few 'red flag' moments every agency account manager needs to look out for. These are points in the client relationship when your account is at risk. Not only are red flag moments important to try to anticipate, when they happen it's the account manager's job to act swiftly.
Top 5 questions for Account Managers to ask their clients
In a recent discussion in the Linked-in Account Manager Group I asked Account Managers "Can you recommend some of the best questions you ask your clients"
10 Essential Skills for Account Managers
The role and skills required of an Account Manager vary from industry to industry and job to job, but cross section of professionals I surveyed were fairly unanimous on what they believed the most important Account Management skills were.
What makes a great account manager - my interview on the Agency Dealmasters podcast
As a podcaster myself, sometimes it's great to sit on the other side of the 'virtual' desk! I was delighted to be asked by Nathan Anibaba of the Agency Dealmasters Podcast to chat to him about all things account management.
