Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients". The Jan 2023 study was US-based so if you have US clients, you’ll find this compelling. But even if you don’t, hopefully it’ll make you think about your client’s budget.
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about:Client confidentiality i.e. anything you feed into a an AI tool relating to your clientCopyright and ownership (of inputs or outputs)Contractual agreements and AI policies
A creative director's perspective on account management, with Joey Tackett
Welcome to episode 93. If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust.
How agencies are navigating the legalities of AI use, with Sharon Toerek
Welcome to Episode 91.This episode is for you if you're interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law.
What a senior account director does in a brand strategy agency, with Andy Kaye
Welcome to episode 89. This episode is for you if you're curious to understand what a senior account director does in a brand strategy agency.
Agency processes and client management, with Rob Da Costa
Welcome to Episode 88. My guest is Rob Da Costa, an agency growth consultant from Da Costa Coaching and we chatted about agency processes and client management.
How to negotiate with procurement, with Mike Lander
Welcome to episode 87. In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments.
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive. In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases
How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland
Welcome to episode 85. This episode is for you if you're interested in understanding how a project management team and an account management team work together in an internal communications agency.
How an AM and PM work together in a digital agency, with Kate Vines and Kiorhte Aghoghogbe
Welcome to Episode 83. On this episode, we're talking about the split between the agency Account Manager and the agency Project Manager role, with Kate Vines and Kio Aghoghogbe from Hallam.
How to lead your clients into the future, with Kathryn Strachan
Welcome to Episode 81. This episode is for you if you're looking for inspiration on how to enhance your clients' experience and lead them into the future.
Agency mergers and acquisitions, with Mark Sainthill
Welcome to Episode 80. My guest is Mark Sainthill, an agency M&A expert. If you're an agency owner, you're thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key.