Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Are you having a deliverables conversation or a business outcomes conversation?
AI isn't the problem. The conversation is. Most agencies are still having a deliverables conversation when they should be having a business outcomes conversation.
The question 63% of agencies never ask
Trust is something every account manager wants to build with their client – but it’s often elusive. According to research by consultancy firm Relationship Audits and Management, nearly two-thirds of agencies have never asked their clients this..
“The agency pricing model is broken”
I recently recorded a conversation with Jon Gwillim and Kate Eversole from PharmaBrands. They spend their lives embedded in pharma and healthcare marketing – running events, upskilling teams, speaking to agencies and their clients every single week.