Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
The human work behind the work
If you’re developing account managers, don’t treat soft skills as personality traits. Treat them as behaviours that can be practised.
Practise the moment you ask for the referral. Practise the wording that raises the out-of-scope CRO issue without sounding salesy. Practise the Friday scope creep conversation without wobbling or being defensive. Practise how you support your point of contact in a room full of seniors, while still leading the conversation.
That’s the human work around the work. And it’s where a lot of account growth lives.
Futureproof your account management role - with AI for Account Managers
Future proof your career with AI for Account Managers training
Is AI about to replace account managers?
What AI can do is help account managers think more strategically - and act more proactively.
Are agencies selling the drill, or the painting? Agency metrics of success
A big part of the Agency Account Manager's job is to have a conversation with the client at the beginning of a project to establish metrics of success.
How much of your agency account management job can AI already speed up? (try this AI tool now!)
How much of the agency account management role can AI already do? JobsGPT is a ChatGPT-powered tool by SmarterX from Paul Roetzer.
