Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Feel stuck in your account management career? 3 things you can do right now
You may be lucky enough to work in an agency where your boss takes a very keen interest in helping you develop and grow in the agency and be the best Account Manager you can be.
10 steps for dealing with a difficult client
As an Account Manager and someone on the front line dealing with clients every day, you've inevitably come across a difficult or upset client.
Top 10 customer service skills for account managers
All of us at certain points are customers and therefore we all understand in one way or another what it's like to be in the shoes of the client.
Account management skills: The value of asking for feedback
When was the last time you asked someone for feedback on your performance as an Account Manager?
6 ways to get your client to like you more (and why you should care)
Ask yourself some questions about dealing with people
4 steps to successfully negotiate with your client
Whether you're trying to negotiate with your client and/or procurement department, haggling for the best price at a market on holiday or trying to persuade your partner to do the washing up, negotiating is part of our every day life.
10 questions you should ask yourself if you want more clients to buy from you
What does your ideal client look like?
5 reasons pitching is bad for business
The time taken to complete RFPs (request for pitch) documents and prepare and deliver a pitch is one of the biggest hidden costs to an agency.
Top 10 common commercially damaging ad agency practices
Following a straw poll, the average over-servicing percentage is 30% for the majority of agencies.
6 reasons asking great questions sets you apart from your competition
What’s stopping you from asking great questions?
5 reasons looking after current clients makes sense
In the world of communications agencies where chasing new pitches is the norm, let’s take a look at some of the reasons agencies should focus more on their existing customers rather than chasing the next big win.