Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
How to improve performance and reduce stress, with David Meikle
Welcome to episode 96. My guest is David Meikle, the author of ‘Tuning Up’, a book about improving performance and reducing stress in advertising and marketing. This chat will be particularly interesting for you if you're finding the pressure and stress of working in an agency unmanageable, or you're responsible for creating positive agency environment in which your team can thrive.
What's wrong with agency new business and how to fix it, with Benjamin Dennehy
Welcome to Episode 95. This episode is particularly relevant for you if you’re responsible for agency new business. I'm joined by Benjamin Dennehy, UK's Most Hated Sales Trainer, and I hope by the end of listening to our chat it might just change your thinking about how you currently qualify prospects and sell your agency’s services, particularly if you’ve never received any professional sales training.
How agency leaders can help account managers to grow existing client business, with Jenny Plant
Welcome to episode 94. This episode is for agency leaders who are supporting their account manager to grow the existing client business.
Account managers need to know this about client budgets
Results of a study have come out called "Building trust and revenue with existing clients". The Jan 2023 study was US-based so if you have US clients, you’ll find this compelling. But even if you don’t, hopefully it’ll make you think about your client’s budget.
What are the legalities of using AI for agencies?
Many agencies are using generative AI tools but some are concerned about:Client confidentiality i.e. anything you feed into a an AI tool relating to your clientCopyright and ownership (of inputs or outputs)Contractual agreements and AI policies
A creative director's perspective on account management, with Joey Tackett
Welcome to episode 93. If you’re working in creative agency account management you know how essential it is to have a positive relationship with your creative director built on trust.
How agencies are navigating the legalities of AI use, with Sharon Toerek
Welcome to Episode 91.This episode is for you if you're interested in how the AI landscape is changing for agencies and what you need to know from a legal perspective about your use of AI. I chatted with Sharon Toerek, Founder and Owner of Legal + Creative| Toerek Law.
What a senior account director does in a brand strategy agency, with Andy Kaye
Welcome to episode 89. This episode is for you if you're curious to understand what a senior account director does in a brand strategy agency.
Agency processes and client management, with Rob Da Costa
Welcome to Episode 88. My guest is Rob Da Costa, an agency growth consultant from Da Costa Coaching and we chatted about agency processes and client management.
How to negotiate with procurement, with Mike Lander
Welcome to episode 87. In this episode, I chat to Mike Lander, CEO of Piscari, a former procurement director who now assists sales teams in negotiating with procurement departments.
How a copywriting agency is embracing generative AI
Agencies use generative AI tools to make internal workflow more efficient and teams more productive. In the latest episode of the Creative Agency Account Manager podcast, Konrad Sanders CEO of The Creative Copywriter shares 3 use cases
How AMs and PMs work together in an internal comms agency, with Lindsay McCleary and Sara Forner Howland
Welcome to episode 85. This episode is for you if you're interested in understanding how a project management team and an account management team work together in an internal communications agency.
