The next eight weeks are the most important for getting in front of clients before things get quieter in the summer.

I've had a wide range of AI conversations with agency owners this month - and the split has been striking. 

I see a pattern with strong account managers who are good at account growth.

Future proof your career with AI for Account Managers training

What AI can do is help account managers think more strategically - and act more proactively.

AI is making agencies more efficient but most importantly it has the potential to free up account managers to spend more time deepening client relationships.

"Confidence" as a metric of success is overlooked and often deemed 'too woolly' to include as a specific KPI. But it's a multiplier to accelerate the retention and growth of the agency's client relationships.

A big part of the Agency Account Manager's job is to have a conversation with the client at the beginning of a project to establish metrics of success.

How much of the agency account management role can AI already do? JobsGPT is a ChatGPT-powered tool by SmarterX from Paul Roetzer.

If you haven't yet come across it, this AI-powered research assistant could help you feel more confident and prepared in client meetings.

Hiring an agency account manager can feel like walking through a minefield in flip flops.

'Train the trainer' isn't new. But it is fairly new for agency owners who want to keep 'rising star' account managers but have tighter training budgets

Ever thought about winning back your past clients? It could be one of the most impactful moves for your agency’s bottom line.

An account director client of mine has been struggling with a client relationship.

The account manager's role is hard. Some argue it's the hardest in the agency.

Is the agency business model holding account managers back?