Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
Conversations not presentations - mastering sales, with Blair Enns
My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise.
Why account management deserves more respect, with David C. Baker
If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world.
How adding account management impacted an event production agency, with Cameron Magee
If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.
Futureproof your account management role - with AI for Account Managers
Future proof your career with AI for Account Managers training
From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali
We’re talking about a topic that’s becoming a real game-changer for creative agencies — the power of personal branding and employee-generated content.If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses.
Is AI about to replace account managers?
What AI can do is help account managers think more strategically - and act more proactively.
Smaller, Faster, More Human: The Future of Agencies, with Carl Smith
More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. Carl Smith leads The Bureau, a community that connects and supports agency leaders.
The Impact of AI on SEO agencies, with Kevin Gibbons
I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients.
How account management is evolving
AI is making agencies more efficient but most importantly it has the potential to free up account managers to spend more time deepening client relationships.
The AI business consultancy, with Tom Head
I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI.
How do you measure account management team performance?
"Confidence" as a metric of success is overlooked and often deemed 'too woolly' to include as a specific KPI. But it's a multiplier to accelerate the retention and growth of the agency's client relationships.
Are agencies selling the drill, or the painting? Agency metrics of success
A big part of the Agency Account Manager's job is to have a conversation with the client at the beginning of a project to establish metrics of success.
How to run strategic marketing campaigns for your agency, with Janet Murray
Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services?
How much of your agency account management job can AI already speed up? (try this AI tool now!)
How much of the agency account management role can AI already do? JobsGPT is a ChatGPT-powered tool by SmarterX from Paul Roetzer.
How GenAI is transforming pharma marketing and healthcare communications, with Kate Eversole and Jonathan Gwillim
If you are a healthcare communications agency owner and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode on GenAI is for you.
