Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
10 questions you should ask yourself if you want more clients to buy from you
What does your ideal client look like?
5 reasons pitching is bad for business
The time taken to complete RFPs (request for pitch) documents and prepare and deliver a pitch is one of the biggest hidden costs to an agency.
Top 10 common commercially damaging ad agency practices
Following a straw poll, the average over-servicing percentage is 30% for the majority of agencies.
5 reasons looking after current clients makes sense
In the world of communications agencies where chasing new pitches is the norm, let’s take a look at some of the reasons agencies should focus more on their existing customers rather than chasing the next big win.