Blog

Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.

Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.

Jenny Plant 06/12/2023 Jenny Plant 06/12/2023

Why do account managers need entrepreneurial skills?

Agency owners tell me they’re frustrated because their existing client accounts aren’t growing. But their account managers either aren’t doing anything about it – or aren’t doing it consistently.

Jenny Plant 13/09/2023 Jenny Plant 13/09/2023

Why agency account managers struggle to think ahead

Jenny Plant 11/09/2023 Jenny Plant 11/09/2023

Account managers need to know this about client budgets

Results of a study have come out called "Building trust and revenue with existing clients". The Jan 2023 study was US-based so if you have US clients, you’ll find this compelling. But even if you don’t, hopefully it’ll make you think about your client’s budget.