Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
How to be a leader people want to follow, with Traci Schubert Barrett
This conversation is going to be particularly interesting for you if you’re keen to develop your leadership skills.
Top 10 tips & insights from the podcast in 2024, with Jenny Plant
Thank you for listening to the Creative Agency Account Manager podcast in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.
Who cares about advertising? with Brian Jacobs and Crispin Reed
In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry.
How account managers can run a revenue boosting client win-back campaign
Ever thought about winning back your past clients? It could be one of the most impactful moves for your agency’s bottom line.
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this podcast episode may change your mind.
How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department.
What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt
Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits.
What your clients don't tell you (part 1), with Carey Evans and Simon Rhind-Tutt
Welcome to Episode 120, which is the first of two episodes covering my in-depth chat with Carey Evans and Simon Rhind-Tutt, Co-Founders of Relationship Audits
Three ways to trip up your account manager
The account manager's role is hard. Some argue it's the hardest in the agency.
Why time-based pricing doesn’t work for agencies, with Tim Williams
Welcome to episode 117. This episode about time-based pricing is going to be very relevant for you if you're responsible for pricing your agency's services.
Why do clients ditch agencies?
Is the agency business model holding account managers back?
Why agencies need to re-think project management, with Jack Skeels
This episode is for you if you are responsible for managing projects in an agency. This one could be quite controversial, but equally very enlightening because my guest is going to be potentially challenging your belief about the role of project management.
Why do your clients really buy your agency services?
Why do clients really buy your agency services? Most agencies want to understand what clients think. And it turns out prospective clients and existing clients are thinking different things.