Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
How to keep top account management talent AND cut training costs
'Train the trainer' isn't new. But it is fairly new for agency owners who want to keep 'rising star' account managers but have tighter training budgets
Mastering client-centric account growth in 2025, with Jenny Plant
Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing agency client accounts in 2025
How to be a leader people want to follow, with Traci Schubert Barrett
This conversation is going to be particularly interesting for you if you’re keen to develop your leadership skills.
Top 10 tips & insights from the podcast in 2024, with Jenny Plant
Thank you for listening to the Creative Agency Account Manager podcast in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.
Who cares about advertising? with Brian Jacobs and Crispin Reed
In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry.
How account managers can run a revenue boosting client win-back campaign
Ever thought about winning back your past clients? It could be one of the most impactful moves for your agency’s bottom line.
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this podcast episode may change your mind.
How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department.
What to do when your client says they've found someone cheaper
An account director client of mine has been struggling with a client relationship.
What your clients don't tell you (part 2) with Carey Evans & Simon Rhind-Tutt
Welcome to episode 121. This is part two of a two-part interview with Simon Rhind-Tutt and Carey Evans, who are Co-Founders of Relationship Audits.
What your clients don't tell you (part 1), with Carey Evans and Simon Rhind-Tutt
I met Simon and Carey at Relationship Audits many years ago when I was working as client services director for Publicis life Brands. We were struggling with a client relationship, it was a very important client but it wasn't going well.
Three ways to trip up your account manager
The account manager's role is hard. Some argue it's the hardest in the agency.
How to productise your agency’s value, with Brian Kessman
In this chat, we talk about what it means to productize your agency's value.
Why time-based pricing doesn’t work for agencies, with Tim Williams
Welcome to episode 117. This episode about time-based pricing is going to be very relevant for you if you're responsible for pricing your agency's services.
Why do clients ditch agencies?
Is the agency business model holding account managers back?