Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
How to grow your independent agency, with Agencynomics co-author Peter Hoole
Today's episode will be particularly beneficial for you if you're an agency owner looking to grow. I chat to ‘Agencynomics’ co-author, Peter Hoole, about some common challenges faced by agency owners today, when it comes to business growth.
What agencies can learn from management consultancies about account growth, with Richard Long
Today's chat with Richard Long, Director of Strategy & Communications at earthware will be particularly interesting for you if you're curious to understand how management consultancies operate versus agencies, and why they could potentially be posing a threat to your agency business.
How to systemise account management in your agency, with Alex Raymond
In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.
Top 10 tips to get, keep and grow client business, with Jenny Plant
Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space.
UK creative agency recruitment trends, with Phil Cookson
Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space.
What the fandom formula means for creators, brands and agencies, with Zoe Scaman
Welcome to Episode 40. For this week's podcast, I was delighted to speak to Zoe Scaman, Founder of Bodacious. We talked about the creator economy and fandoms; why the traditional agency business model is under threat, and we talked about her recent article called Mad Men Furious Women.
Client Insights Report (part two) with Carey Evans & Simon Rhind-Tutt
Welcome to Episode 38. This is part two of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management.
Client Insights Report 2021 (part one) with Carey Evans & Simon Rhind-Tutt
Welcome to Episode 37. This is part one of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management. They've put together a report summarising what clients are telling them about agencies.
Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right.
How to deal with difficult clients, with Dr Mark Goulston
This episode's for you if you have a difficult client situation to manage. At some point or other as an agency account manager, we have to manage difficult clients. It's kind of part of the job.
What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert
This episode is for you if you're interested in the finance and operations side of the agency business. Mark Probert is an expert in helping agencies scale fast. In this episode, he shares with me some of the most useful financial benchmarks that high growth agencies use, such as what a healthy financial position looks like in terms of liquidity, typical revenue, target per staff member, average billable rates, and lots more.