Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
The Case for Splitting Account Management & Project Management, with Brett Harned
I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach.
Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales
Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.
Conversations not presentations - mastering sales, with Blair Enns
My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise.
Why account management deserves more respect, with David C. Baker
If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world.
How adding account management impacted an event production agency, with Cameron Magee
If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.
From employee to advocate: Why account managers should build a personal brand, with Claudia Cardinali
We’re talking about a topic that’s becoming a real game-changer for creative agencies — the power of personal branding and employee-generated content.If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses.
Smaller, Faster, More Human: The Future of Agencies, with Carl Smith
More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. Carl Smith leads The Bureau, a community that connects and supports agency leaders.
The Impact of AI on SEO agencies, with Kevin Gibbons
I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients.
The AI business consultancy, with Tom Head
I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI.
How to run strategic marketing campaigns for your agency, with Janet Murray
Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services?
How GenAI is transforming pharma marketing and healthcare communications, with Kate Eversole and Jonathan Gwillim
If you are a healthcare communications agency owner and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode on GenAI is for you.
Why agencies needs a people and culture plan, with Theresa Carter
I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles.
Mastering client-centric account growth in 2025, with Jenny Plant
Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing agency client accounts in 2025
Top 10 tips & insights from the podcast in 2024, with Jenny Plant
Thank you for listening to the Creative Agency Account Manager podcast in 2024. Looking back at this year, I’ve been reflecting on the superb guests I’ve had on the show. I thought I’d select a handful of soundbites from this year’s podcast episodes to share with you.
Who cares about advertising? with Brian Jacobs and Crispin Reed
In this episode, I chat to Brian Jacobs (Founder, BJ&A) and Crispin Reed (Founder, Skyscraper Consulting) about what’s wrong with the advertising industry.
From Lost to Loyal - How to win back clients for exceptional ROI, with Dan Pfister
Have you ever considered contacting your old clients to see if they’d like to work with you again? If not this podcast episode may change your mind.
How a new head of client services impacts the agency, with Emily Brown & Matt Loughlin
Listen in if you don’t currently have a client services team and you're perhaps thinking about having one, or your client services function isn't performing as you'd like it to and you're exploring options for perhaps bringing in a head of department.