If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.

Future proof your career with AI for Account Managers training

We’re talking about a topic that’s becoming a real game-changer for creative agencies — the power of personal branding and employee-generated content.If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses.

What AI can do is help account managers think more strategically - and act more proactively.

More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. Carl Smith leads The Bureau, a community that connects and supports agency leaders.

I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients.

AI is making agencies more efficient but most importantly it has the potential to free up account managers to spend more time deepening client relationships.

I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI.

"Confidence" as a metric of success is overlooked and often deemed 'too woolly' to include as a specific KPI. But it's a multiplier to accelerate the retention and growth of the agency's client relationships.

A big part of the Agency Account Manager's job is to have a conversation with the client at the beginning of a project to establish metrics of success.

Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services?

Recently,  I conducted a series of 2nd stage interviews for an Account Director role for an app development agency client of mine.

How much of the agency account management role can AI already do? JobsGPT is a ChatGPT-powered tool by SmarterX from Paul Roetzer.

If you are a healthcare communications agency owner and you're looking to stay ahead in the ever-evolving world of pharmaceutical marketing, then this episode on GenAI is for you.

If you haven't yet come across it, this AI-powered research assistant could help you feel more confident and prepared in client meetings.

I’m joined by Leadership Coach and People & Culture Consultant, Theresa Carter. Agencies are people businesses, so it's essential to the success of the agency to attract and recruit the right people with the right skills for the right roles.

Hiring an agency account manager can feel like walking through a minefield in flip flops.

'Train the trainer' isn't new. But it is fairly new for agency owners who want to keep 'rising star' account managers but have tighter training budgets

Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing agency client accounts in 2025