In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing.

This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub).

I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners.

I'm chatting to Brett Harned, a consultant, coach, and author with 20+ years of experience leading digital and creative teams. He helps organisations solve people, process, and culture challenges with a strategic, human-centred approach.

Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates.

My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise.

If you’re managing client relationships - or leading others who do - this episode is packed with practical advice.I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world.

If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you.

Future proof your career with AI for Account Managers training

We’re talking about a topic that’s becoming a real game-changer for creative agencies — the power of personal branding and employee-generated content.If you're an account manager, this one's especially for you. Clients are increasingly choosing to work with people, not just businesses.

What AI can do is help account managers think more strategically - and act more proactively.

More and more agencies are choosing to stay lean, move faster, and build businesses that are not just profitable - but more human. Carl Smith leads The Bureau, a community that connects and supports agency leaders.

I spoke to Kevin Gibbons, founding director of Re:signal, a specialist ecommerce SEO agency, driving organic search growth for clients.

AI is making agencies more efficient but most importantly it has the potential to free up account managers to spend more time deepening client relationships.

I'm chatting with Founder of G3NR8, Tom Head, about how AI is impacting business. G3NR8 is a consultancy for a new age, innovating business with AI.

"Confidence" as a metric of success is overlooked and often deemed 'too woolly' to include as a specific KPI. But it's a multiplier to accelerate the retention and growth of the agency's client relationships.

A big part of the Agency Account Manager's job is to have a conversation with the client at the beginning of a project to establish metrics of success.

Agencies are experts in the field of marketing and are always focused on our clients’ marketing success. But how often do we seek an external perspective on how we are marketing our own agency services?