Blog
Practical, straight-talking advice for agency account managers who want to retain client relationships and grow accounts.
Expect clear frameworks, real examples and simple tools you can put to work immediately - from running tighter client meetings and QBRs, to spotting growth opportunities and handling tricky conversations.
UK creative agency recruitment trends, with Phil Cookson
Welcome to Episode 41. In this episode, Phil Cookson and I talk about the current trends in the creative agency recruitment space.
What the fandom formula means for creators, brands and agencies, with Zoe Scaman
Welcome to Episode 40. For this week's podcast, I was delighted to speak to Zoe Scaman, Founder of Bodacious. We talked about the creator economy and fandoms; why the traditional agency business model is under threat, and we talked about her recent article called Mad Men Furious Women.
Client Insights Report (part two) with Carey Evans & Simon Rhind-Tutt
Welcome to Episode 38. This is part two of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management.
Client Insights Report 2021 (part one) with Carey Evans & Simon Rhind-Tutt
Welcome to Episode 37. This is part one of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management. They've put together a report summarising what clients are telling them about agencies.
Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right.
How to deal with difficult clients, with Dr Mark Goulston
This episode's for you if you have a difficult client situation to manage. At some point or other as an agency account manager, we have to manage difficult clients. It's kind of part of the job.
What are the financial metrics & best operational model for a fast growth agency?, with Mark Probert
This episode is for you if you're interested in the finance and operations side of the agency business. Mark Probert is an expert in helping agencies scale fast. In this episode, he shares with me some of the most useful financial benchmarks that high growth agencies use, such as what a healthy financial position looks like in terms of liquidity, typical revenue, target per staff member, average billable rates, and lots more.
How to account manage in an app development agency with Tim Moore
This episode is for you if you're interested in the role of account management within an app development company. Tim Moore, account director at Sonin joined me.
10 top tips to be successful in agency account management, with Jenny Plant
Welcome to Episode 27. This is the top 10 tips to be successful in agency account management. And the reason that I'm giving you top 10 tips is because we've now passed 26 episodes on this podcast, and we've had some fantastic guests sharing really, really brilliant advice for agency account managers to up their game, to be more proficient in what they do, and to be much more successful in their role.
What account managers can learn from the science of listening, with Dr Laura Janusik, Ph.D., M.B.A.CLP
This episode is for you, if you're interested in improving your listening. You're going to learn why listening is a strategy and not skill; the only way we can tell if someone's listening to us, which I found really fascinating; some great tips for training yourself to listen better; and also why there are four listening habits, and how you can assess which listening dominance you have, and how that can help you connect better with others.
How to use the power of 'surgical empathy' with your clients, with Dr Mark Goulston
This episode's for you if you are looking to create more rapport with your clients and build trust. Dr Mark Goulston explains why empathy is so powerful and why people are afraid to empathise in business.
An agency leader's guide to account management, with David C Baker
Today's episode was a real treat. For me, I have the pleasure of talking to David C. Baker, who is a legend in the agency world. We discussed everything to do with account management, including why David thinks the account management role is the most difficult role in the whole agency.
Why 98% of online ads don't work - and what to do about it, with Martin Lucas
In this episode Martin Lucas, Mathematical Psychologist and Founder of the company Gap In the Matrix is about to blow the lid off many of the sacred cows in the agency world.